Cookies Policy

What Are Cookies

Cookies are small text files that are stored on your device when you visit our website. They help us provide you with a better experience by remembering your preferences and analyzing how you use our site.

How We Use Cookies

We use cookies for the following purposes:

• Essential Cookies: These are necessary for the website to function properly and cannot be disabled
• Analytics Cookies: These help us understand how visitors interact with our website (only with your consent)
• Marketing Cookies: These help us show you relevant advertisements and measure the effectiveness of our campaigns (only with your consent)
• Functional Cookies: These remember your preferences and settings

Types of Cookies We Use

Essential Cookies

These cookies are necessary for the website to function and are set automatically:

• ps_consent: Stores your cookie consent preferences (accepted/declined)
  • Purpose: Remember your cookie consent choice across all Part Sync subdomains
  • Duration: 7 days
  • Scope: Shared across partsync.co.uk, app.partsync.co.uk, staging.partsync.co.uk, and demo.partsync.co.uk
  • Data stored: Consent status ("accepted" or "declined"), timestamp, and policy version
  • Why it's essential: Required to prevent showing you the cookie banner on every page
• ps_cookie_consent: Local storage backup of consent (same data as ps_consent cookie)
• Session management: Temporary session identifiers for form submissions and security
• Security features: CSRF tokens and authentication state

Analytics Cookies (Optional)

These cookies are only set with your explicit consent:

• Google Analytics: Tracks website usage and performance
• _ga: Main Google Analytics cookie (expires after 2 years)
• _ga_[ID]: Used to persist session state (expires after 2 years)
• _gid: Used to distinguish users (expires after 24 hours)
• _gat: Used to throttle request rate (expires after 1 minute)
• Hotjar (Contentsquare): User experience analytics, session recordings, and heatmaps
• _hjSessionUser_[site_id]: Hotjar user identifier (expires after 1 year)
• _hjSession_[site_id]: Hotjar session cookie (expires after 30 minutes of inactivity)
• _hjid: Hotjar anonymous user ID (expires after 1 year)
• _hjFirstSeen: Identifies first session (expires after 30 minutes)
• Visitor Analytics: First-party analytics to track page views and sessions
• visitor_session_id: Session storage for visitor tracking (cleared when browser closes)
• Sentry.io: Error tracking and performance monitoring
• sentrysid: Session identifier for error correlation (expires when browser closes)
• sentryuid: Anonymous user identifier for error tracking (expires after 1 year)

What Google Analytics Collects:

• Pages you visit and time spent on each page
• How you arrived at our website (referral source)
• Your browser type, device type, and screen resolution
• Your approximate location (country/city level only)
• Actions you take on our website (clicks, scrolling, form interactions)
• Website performance metrics (page load times, errors)

What Hotjar Collects:

• Anonymous session recordings of user interactions
• Heatmap data showing click, movement, and scroll patterns
• Form field interactions and completion rates
• Device and browser information
• Page performance and loading metrics
• User feedback and survey responses (if used)

What Visitor Analytics Collects:

• Session IDs (temporary, cleared when you close your browser)
• Page paths and titles you visit
• Referrer information (where you came from)
• UTM campaign parameters (for marketing attribution)
• Browser type, version, and operating system
• Device type (mobile, tablet, desktop) and screen resolution
• Approximate geographic location (country/city level only)
• Language and timezone settings
• Time spent on pages and session duration

What Sentry.io Collects:

• Error messages and stack traces when issues occur
• Browser type, version, and operating system
• Device information and screen resolution
• Page URLs where errors occurred
• User interactions leading to errors (breadcrumbs)
• Performance metrics (page load times, API response times)
• Session data for debugging purposes
• IP address (hashed for privacy, used for geolocation only)

Important: Our visitor analytics system stores data in our own secure database and is NOT shared with third parties. All data is encrypted and protected. When you select "Essential Only," no visitor tracking occurs.

Marketing Cookies (Optional)

These cookies are only set with your explicit consent and help us measure advertising effectiveness and show relevant ads:

Facebook Pixel

• Purpose: Measure ad effectiveness, build audiences, and unlock additional advertising tools
• Cookies used:
  • _fbp - Identifies browsers for advertising purposes (90 days)
  • _fbc - Stores last visit from Facebook ad (90 days)
  • fr - Facebook tracking cookie (90 days)
• What it collects:
  • Pages you visit and actions you take on our site
  • Browser and device information
  • Time spent on pages
  • Products/services you view
  • Button clicks and form submissions
• Data location: Meta/Facebook servers worldwide
• Retention: 90 days for cookies, aggregate data may be retained longer
• Privacy policy: Facebook Data Policy

LinkedIn Insight Tag

• Purpose: Track website conversions, retarget audiences, and unlock additional insights about LinkedIn ad campaigns
• Cookies used:
  • _linkedin_partner_id - LinkedIn partner tracking (180 days)
  • li_* - Various LinkedIn tracking cookies
  • lidc - LinkedIn session cookie (24 hours)
  • bcookie - Browser identification cookie (2 years)
• What it collects:
  • Pages you visit and time spent
  • Conversion events (form submissions, downloads)
  • Browser and device information
  • Approximate location data
  • Referrer information
• Data location: LinkedIn servers (primarily United States)
• Retention: Varies by cookie (24 hours to 2 years)
• Privacy policy: LinkedIn Privacy Policy

Google Ads Remarketing

• Purpose: Show you relevant ads on Google and partner sites, measure ad performance
• Cookies used:
  • _gcl_* - Google Click Identifier cookies (90 days)
  • IDE - Google DoubleClick cookie for remarketing (2 years)
  • DSID - DoubleClick session ID (2 weeks)
  • id - Google Ads identifier (varies)
• What it collects:
  • Pages you visit and actions taken
  • Previous visits and interactions
  • Browser and device information
  • Ad engagement data
  • Conversion tracking information
• Data location: Google servers worldwide
• Retention: Varies by cookie (2 weeks to 2 years)
• Privacy policy: Google Ads Privacy

Managing Your Cookie Preferences

You have full control over your cookie preferences. You can:

On Our Website:

• Use our cookie consent banner when you first visit the site
• Change your preferences at any time using our cookie management tool
• Accept all cookies, essential only, or customise your preferences for three categories: Essential, Analytics, and Marketing
• You can accept/decline Analytics and Marketing cookies independently

In Your Browser:

• Block all cookies or only third-party cookies
• Delete existing cookies from your device
• Set your browser to ask for permission before accepting cookies
• Use private/incognito browsing mode

Analytics and Marketing Services Opt-Out:

• Use our cookie banner to decline analytics and/or marketing cookies
• Install the Google Analytics Opt-out Browser Add-on
• Facebook Ads Settings: Control Facebook ad preferences at Facebook Ad Preferences
• LinkedIn Ad Settings: Manage LinkedIn ad preferences at LinkedIn Ad Preferences
• Google Ads Settings: Control Google ad personalization at Google Ads Settings
• Industry-wide opt-out: Visit Your Online Choices (EU) or DAA Opt-Out (US)
• Enable "Do Not Track" (DNT) in your browser settings - we automatically respect this signal

Important: Disabling essential cookies may affect the functionality of our website. Analytics and marketing cookies are optional and don't affect site functionality. When you select "Essential Only" or "Reject All," all analytics tracking and marketing pixels are disabled.

Do Not Track (DNT) and Global Privacy Control (GPC) Support

We respect the Do Not Track (DNT) and Global Privacy Control (GPC) browser signals. If you have DNT or GPC enabled in your browser, we will not load any analytics services or marketing pixels (Google Analytics, Hotjar, Visitor Analytics, Facebook Pixel, LinkedIn Insight Tag, or Google Ads Remarketing), regardless of your cookie consent settings. This provides an additional layer of privacy control.

Third-Party Cookies and Data Processing

We use the following third-party services that may set cookies or process your data:

Google Analytics

• Purpose: Website analytics and performance monitoring
• Data collected: Usage statistics, user behavior, technical information
• Data location: May be transferred to Google servers worldwide
• Retention: 26 months (automatically deleted via automated database cleanup)
• Privacy policy: Google Privacy Policy
• Your control: Opt-out through our cookie banner, enable DNT in your browser, or use Google's opt-out tool

Hotjar (Contentsquare)

• Purpose: User experience analytics, session recordings, heatmaps, and website optimization
• Data collected: Anonymous session recordings, heatmaps, form interactions, user behavior patterns, feedback surveys
• Data location: European Union (Hotjar is headquartered in Malta; data processed within the EU)
• Retention: 365 days for session recordings, anonymized after processing
• Privacy policy: Hotjar Privacy Policy
• Your control: Opt-out through our cookie banner, browser settings, or Hotjar Do Not Track

Sentry.io

• Purpose: Error tracking, performance monitoring, and application health monitoring to improve website stability and user experience
• Data collected: Error messages, stack traces, browser/device info, user interactions leading to errors, performance metrics, session data
• Data location: United States (Sentry servers with EU data processing safeguards)
• Retention: 90 days for error data, 30 days for performance data (automatically cleaned up)
• Privacy policy: Sentry Privacy Policy
• Your control: Opt-out through our cookie banner or browser settings. Sentry respects DNT/GPC signals.
• Note: Sentry is used for debugging and improving application stability, not for marketing or user behavior tracking

Mailchimp

• Purpose: Email marketing (only if you subscribe to our mailing list)
• Data collected: Email address, name, preferences you provide
• Data location: United States (with adequate safeguards)
• Privacy policy: Mailchimp Privacy Policy
• Your control: Unsubscribe at any time via email links

Facebook Pixel / Meta Platforms

• Purpose: Advertising and marketing measurement
• Data collected: Website visits, actions taken, browser/device info
• Data location: Meta servers worldwide (with EU data handling safeguards)
• Retention: 90 days for cookies, aggregate data retained longer
• Privacy policy: Facebook Data Policy
• Your control: Opt-out via our cookie banner, DNT/GPC, or Facebook Ad Settings

LinkedIn Insight Tag

• Purpose: B2B marketing analytics and conversion tracking
• Data collected: Website activity, conversion events, professional context
• Data location: LinkedIn servers (primarily United States, with EU privacy safeguards)
• Retention: Varies by cookie (24 hours to 2 years)
• Privacy policy: LinkedIn Privacy Policy
• Your control: Opt-out via our cookie banner, DNT/GPC, or LinkedIn Ad Settings

Google Ads / DoubleClick

• Purpose: Advertising remarketing and conversion measurement
• Data collected: Website visits, ad interactions, conversion events
• Data location: Google servers worldwide
• Retention: Varies by cookie (2 weeks to 2 years)
• Privacy policy: Google Ads Privacy
• Your control: Opt-out via our cookie banner, DNT/GPC, or Google Ads Settings

Data Protection: All third-party processors are required to maintain appropriate data protection standards and comply with applicable data protection laws.

Legal Basis for Processing

• Essential Cookies: Necessary for contract performance and legitimate interests (website functionality)
• Analytics Cookies: Consent (you must actively opt-in)
• Marketing Cookies: Consent (you must actively opt-in)

Under GDPR and UK GDPR, we obtain your explicit consent before setting any non-essential cookies. You can withdraw consent at any time through our cookie management tool.

International Data Transfers

Some of our third-party partners (Google, Meta/Facebook, LinkedIn) may transfer your data outside the UK/EEA. When this happens, we ensure appropriate safeguards are in place:

• Standard Contractual Clauses (SCCs) approved by the EU Commission
• Adequacy decisions for certain countries
• Privacy Shield Framework commitments (where applicable)
• Binding Corporate Rules (BCRs)

You have the right to request more information about these safeguards by contacting us.

Contact Us

If you have any questions about this Cookies Policy, please contact us:

Email: info@partsync.co.uk

Phone: 01282 911310

Changes to This Policy

We may update this Cookies Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. The current policy version is tracked in your consent cookie, and you will be re-prompted if the policy changes significantly.

Current version: v1.0 (5th November 2025)